What's New
Investor Relations information video for BUT stores
April 2006
A subsidiary of KESA, the pan-European electricals retailer, BUT is a leading French furniture and electrical goods retailer with a reputation for value for money. This short film shows the upgrading of the BUT format in detail, highlighting new store formats and a broader range and upgrade of products and services.
Shown to UK city analysts at KESA’s financial Interims the day after post-production was complete, KESA’s Director Communications, Annabel Donaldson, was delighted with the results: “This proved to be an engaging and cost-effective way to bring the new store offer to life for a cynical audience. It was far easier and more effective than the logistical challenge and expense of arranging an IR trip to Northern France.”
The video was also streamed as part of a webcast of the whole IR event. Both the webcast and event were produced and managed by Jacaranda Conferences.