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The Source for CR professionals provides training resources and advice from industry leaders and enables members to network within a community of practitioners and to keep up to date with all the latest CR news, views and strategies from their peers, all from the comfort of their desks.

Following the success of an article written by Jacaranda MD Katy Eyre for sister publication The Hub in July, Gus Colquhoun was asked to write a case study on the recent Clarion Award-winning CR films produced for the Barclays Chairman’s Awards. These focussed on the work by Barclays employees on community projects all over the world. The article explains the background, objectives and demanding schedule the Jacaranda team faced in producing the films and gives an insight into the effectiveness of this kind of CR communications tool.

To read the article in full please download the pdf here.

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