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Jacaranda undertakes global shoot for new client Rexam
January 07

Rexam is one of the world’s leading consumer packaging groups with operations spanning Europe, the Americas and Asia, and employs some 25,500 people in more than 20 countries. Jacaranda won the pitch for a series of global films that aim to help unite Rexam across its businesses, geographies and cultures, aligning the group around its brand values of quality and innovation.

Told through the words of Rexam people, the six one minute films look at some key examples of innovation and customer focus in some very diverse parts of the Group. They reflect the enthusiasm, enterprise and determination that is key to the success of the company.

Rexam

Shooting took place over a four week period and involved a European shoot during December followed by a week in January covering Chicago and Brazil.

The films were first shown at a senior management conference on 31st January and will now be rolled out to a global audience of employees as well as targeted external partners via DVD and webstreaming.



 
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