What's New

Now that Anita Roddick is no longer actively running The Body Shop, there is a need to record the stories behind the early days of the company and in particular the beginnings of the Community Trade projects that have formed such an important part of the company’s values.

The stories will be of particular use to The Body Shop At Home staff, who need to tell the stories to their clients. As one staff member said: “I would LOVE to see Anita tell stories about why/how she started the Body Shop and its' early days of business and then how it's grown to be where it is today. Of course the products are amazing!  But, truly believing in the company that you represent makes a world of difference.”

In 1987, Anita Roddick co-founded Jacaranda with Katy Eyre and Gus Colquhoun. She once said, “I can’t stand standard bloody corporate videos. Luckily, as far as I know, Jacaranda has never made one.”

During the late 80s and early 90s Jacaranda produced literally hundreds of videos for The Body Shop on subjects ranging from ethical trade and saving the rainforests to human rights and sustainable global communities… years before the acronym CSR(Corporate Social Responsibility)had been born.

In 1994 Katy and Gus completed a Management Buy Out from The Body Shop, since which time Jacaranda has maintained its independence.

As one of the country’s leading corporate communication companies, Jacaranda has been communicating its clients’ key messages for twenty years.   Jacaranda has a reputation for using innovative visual techniques in a striking way that engages audiences both intellectually and emotionally. The company believes that this is what good communication is all about.

Over the years the nature and content of those messages has seen a number of significant changes.  Today, more and more organisations want to convey their commitment to the principles and values of CSR.  This is becoming an important part of the communication mix.

Corporate Social Responsibility isn’t a new concept but is playing an increasingly important role as businesses strive to be seen as participants in the community, taking responsibility for their surroundings and being part of a larger picture which doesn’t revolve around profit alone.   Because of its unique background Jacaranda became one of the very first production companies to focus on CSR issues long before the general bandwagon got underway.

Clients Jacaranda works with to communicate their CSR projects include Rio Tinto, Barclays, BG Group, BP, TNT and O2.

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