What's New
BT commissions Jacaranda to produce CSR film for global audience.
September 07
From an original brief to produce a short film that would deliver an overview of BT's commitment to creating a better world, the aim was to inspire and inform internal and external audiences about BT's CSR global strategy. Inspired by the 2007 Rio Tinto Corporate film (see showreel on this web site and view Corporate Responsibility - Rio Tinto), Jacaranda created a blend of sound, pictures and graphics in a thought-provoking film. The film encapsulates BT's CSR strategy and successes around the world with particular emphasis on the role tele-communications can contribute to these objectives. The voices of BT staff were recorded at their head office in London and lend authenticity to the core messages. At the same time simple captions emphasis key points and assure the film works in situations where audio is not available.
Initially to be distributed as an MPEG file on memory sticks to delegates at a forthcoming BT global conference in Paris., the film will then be distributed on DVD and intranet for other presentations.