When you want to communicate with an audience on an emotional, rational and spiritual level in an instant, you can only do that by visual means- this is precisely what the Merchants of Vision film achieves. Anita Roddick

A well designed piece of work, where the product is used to excellent effect to illustrate quite abstract themes. Overall, very bold, simple and memorable, assuming an intelligent audience! IVCA Judges

Corporate Responsibility

Merchants of Vision for The Body Shop "Merchants of Vision"
for The Body Shop

The Body Shop was Jacaranda's first client - and we learnt a great deal from the partnership. In the 80's - before anyone had heard of CSR, Anita Roddick pioneered the idea that 'being good is good for business.' Jacaranda has produced over 400 films for The Body Shop, many of them focusing on social, environmental and global ethical debates - from animal testing to human rights.

Merchants of Vision aims to encapsulate The Body Shop values, setting the ethical stance of the company firmly in the context of its products.

You can read about the IVCA Clarion Awards in our awards section