BP 2012 - Behind the Scenes

BP wanted to maximise awareness of their sponsorship of the 2012 Olympics and the 6 BP Olympian Ambassadors.

We filmed ‘behind the scenes’ the making of their Olympics TV commercial, and re-cut the footage for internal, external and social media communications to make a series of films featuring each of the BP sponsored Olympians and Paralympians.

“Thank you for the huge amount of work that the Jacaranda team have put in to the creation and delivery of BP's Fuelling The Future campaign.. It's an amazing example of brand communications at its best..” BP